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Style State’s Guide to Spring Summer 2024 – Alsace Collection 

With sparkling turquoise waters, idyllic beaches and classic cobblestone streets – Mediterranean living served us our inspiration for Style State’s Spring Summer 2024 collection.  
Charmed by the South of France’s effortless ambience, the Alsace collection features an exotic palette, from rich corals to azure ocean hues, curated with an array of breezy fabrics, intricate lace and crochet textures.  


In our ongoing search for fresh details for the Spring Summer seasons, we looked towards pulling together 8 key trends that echo the essence of warmer weather. Below, Style State shares the colours, textures, and prints that will influence and dominate these coming months.  

1. Abstract Florals 

Florals, for spring? Actually groundbreaking! Think of two-toned abstract floral interpretations coming to life with these larger-than-life prints. Deliberately designed to keep the essence of florals without being too literal, these types of floral prints look impeccable on the racks, shelves and in any wardrobe. They’re bold, they’re fresh, they stand out – a sure-to-be statement for those wanting a key print for the season.   

2. Bows, bows and more bows!

Bows are always in style, and our previous trending Big Bow detail transitioned into a more playful iteration in different contexts just in time for Spring Summer! 
This charming, feminine detail adds a touch of whimsy and sophistication to any garment, seamlessly blending classic elegance with modern flair. From casual daywear to sophisticated evening outfits, bow necklines and bow straps are versatile features that enhance a range of looks.  


Bow necklines are a delightful nod to past trends, evoking a sense of timeless femininity and grace (think Audrey Hepburn). This detail offers a sophisticated twist to traditional necklines and adds a touch of charm and elegance to any outfit. Whether incorporated into dresses, blouses, or jumpsuits, bow necklines create a flattering silhouette and elongates the neckline, enhancing the overall look. 


A bow detail strap is always a popular demand as it offers a level of adjustability as well as a dainty look.  

3. Brilliant Azure

Reminding us of the sea and sky, azure blue evokes the spirit of Spring adventures and Summer relaxation. It calls to mind balmy beach vacations, crystal-clear waters, and hot sunny days. Its cool, calming effect is perfect for the warm months, offering a refreshing contrast to the typical summer palette. 


This coming season, azure blue is a perfect match for any holiday destination. Embrace nautical themes or floral prints in this hue to add a sophisticated and modern twist. It also complements the organic patterns and linen textures that are popular this season, from tropical motifs to abstract designs. 

4. Vibrant Corals

Coral, with its invigorating blend of orange and pink, captures the essence of sun-kissed beaches and blooming flora, reminiscent of fiery sunset hues across the horizon. It evokes the warmth of sun-drenched coastlines, the vibrant coral reefs beneath the ocean's surface, and the lush, flowering landscapes that define the Mediterranean region.  


We chose to feature coral hues in our collection thanks to its ability to pair beautifully with a variety of other colours. Merchandise it together with soft pastels like avocado green or pale blue, it creates a strikingly fresh display for your boutique. Alternatively, pair it with contrasting hues like turquoise or white to bring attention to the colourway.  

5. Demure Pink

When picturing the gentle beauty of Spring time, there’s nothing quite like the blooming of cherry blossoms and pastel skies of early dawn that comes to mind. Pastel pink embodies the very essence of this season, leading all the way to summer with its soft, soothing tones.

Unlike more vibrant shades, pale pink offers a subtle romanticism that can enhance any outfit with a touch of understated elegance. Its versatility makes it suitable for a range of occasions, from casual daytime outings to more formal events like for bridal showers.  

Delicate pink also complements the budding flora and the soft sunlight of spring, enhancing your look with a touch of nature’s beauty. Opt for a flowing maxi dress or a fitted knit dress in this hue to create a look that’s both feminine and refined. Delicate pink pairs beautifully with delicate fabrics like chiffon and soft knits, enhancing its ethereal quality. 

6. Coastal Prints inspired by Nature 

This spring and summer, coastal prints are more than just a trend—they are a celebration of nature’s best shapes and organic patterns, bringing a touch of the sandy beaches and ocean motifs to everyday fashion. 


Coastal prints draw inspiration from the serene and dynamic beauty of nature and its landscapes. These designs reflect the natural patterns and motifs found in coastal environments, offering a refreshing and lively addition to your spring and summer outfits. Whether featuring marine life, tropical florals, or ocean waves, they evoke a sense of relaxation and adventure, making them perfect for the season. 


Style State brings you some exclusive high summer prints for you which includes: 
Beach Landscape: Coastal prints that depict beach scenes, including palm trees, sandy shores, and sunsets, capture the essence of laid-back beach life. These designs often evoke a sense of wanderlust and relaxation, perfect for summer vacations and casual outings. 


Organic Floral: Abstract floral patterns mimic the gentle movement of flowers in the breeze, creating a soothing and fluid visual effect. These prints can range from subtle, two-tone designs to bold, multi-colored organic shapes that make a statement. 


Tropical Fauna: Detailed illustrations of leaves and flowers offer a more intricate and refined take on coastal themes. These prints can add a touch of elegance to garments while celebrating the natural beauty of the tropics. 

7. It’s all in the Ruffles

The ruffle detail is a Style State signature and definitely a distinctive trend that pops up during the warmer seasons. With the ability to add drama, draw attention to specific areas and infuse a sense of femininity and romance to any piece, the Alsace collection features memorable ruffle necklines and sleeves, apt for summer time’s joie de vivre.

The versatility of this trend means smaller ruffle details in more casual daily wear pieces or an accentuated silhouette in more sophisticated evening wear styles. There’s an endless opportunity to experiment with this range of delicate, soft frills to bold, exaggerated layers. 

8. Summer Knits

Blending the classic appeal of knits with the needed breathability and lightness of warmer weather, the summer knits of this season are made with a breezy fabric that allows for airflow and provides a sheerness that layers perfectly on top of swimwear. Different knit textures like crochet knits are a huge hit come the summer months, but there’s also been a shift into textural knits with imprints of patterns such as florals.  


A look into the it-girls of Instagram’s summer wardrobes will hint at this rising trend that will fast become a staple in everyone’s wardrobe, especially with the ability of wearing it from day to night.  

As Australia enters the Spring Summer seasons at the end of the year, the excitement of dressing for the warmer months is palpable. This year’s trends highlight a celebration of color, texture, and creativity, offering a plethora of ways to express individuality and style. 


Stay tuned for how these trends will continue to evolve and influence the fashion landscape and get ready to step into the season with a collection that’s as dynamic and bold as the trends themselves. 

Published 10 October 2024

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